How do you make your house more appealing before a buyer has even walked through your front door?

Psychologists say that we make up our minds about a person within the first few seconds of meeting them, and the same is true when a potential buyer views a house – in fact it’s possible that a prospective purchaser will have more or less made up their mind about a property before they’ve even walked through the front door, so making sure the first impression is the right one is all important.

It’s often suggested that having the smell of coffee floating through the air or having lots of mirrors in the property (so the buyer can literally see themselves living there) can help put an offer on the table, but not much is said about the immediate exterior, which could in reality be what makes or breaks the sale of your property.

The key is to think like a buyer. Get inside their head and see your home through their eyes, starting with before they’ve even left their own.

Pre Viewing
Even before a potential buyer has come to see your house, the first thing they are likely to do is view photos of your property online. Even the look of the outside of your house can put someone off or draw them in. So take a photo of your house as it is and ask yourself “what do you see?” Have a look at current listings to check the quality of photography by the agent coming to value your property. If it isn’t up to scratch, consider using a different agent, as it could mean the difference between ten viewings and none. Always use photos taken on a sunny day, the light will make your property look much more appealing.

In tomorrow's post, I'll be talking about the importance of 'pavement appeal'. If you would like any help on making that all important first impression, give me a call on 0115 9629770 and I’d be more than happy to help. I look forward to hearing from you.

Phil Wardle, Sales Manager - Striving to treat every property as if it is our own.





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